LinkedIn Advertising

Reach your business related audience

LinkedIn is world’s largest business related social network. It has more than 313 million members worldwide. The majority consists of highly educated professionals, whom you could reach using very specific targeting options.

LinkedIn Ads

LinkedIn Ads is LinkedIn’s advertising platform. Country, function, industry, company size and gender are some of the targeting possibilities LinkedIn offers. You can even target specific job titles or company names. You can chose to either pay per 1.000 views (CPM) or per click (CPC). Note that CPC’s are generally higher than you’re used to. The specific targeting options not available on other platforms do justify the higher CPC. Statistics of your campaign is of course accessible. So measuring, testing and optimizing the campaign is simple.

It is possible to advertise in the newsfeed of LinkedIn with Sponsored Updates. With Sponsored Updates your ads could be shown on mobile devices as well. In addition to Sponsored Updates, it is also possible to advertise using banners and text ads. These advertising options have the same targeting options as Sponsored Updates.

In addition Africa Online Marketing holds the largest African business and industrial LinkedIn groups which you can make use of to reach your specific audience.

All in all, LinkedIn is a powerful advertising platform for Business-to-Business companies.

Managing LinkedIn campaigns

Advertisers, advertising agencies or (social)media agencies usually do not have the specific knowledge and skills necessary to optimize and fail to get the most out of LinkedIn campaigns, which could result in more expensive clicks, disapproved ads and lacking results. Consequently, wrong conclusions could be drawn from the campaign performance.

Africa Business Communities Online Marketing Desk frees the advertiser from all worries related to LinkedIn advertising, such as setting up an account, managing and optimizing campaigns, billing and reporting campaign performance. At the same time we get the most out of any LinkedIn campaigns.


Want to know what we can do for you regarding LinkedIn advertising? Get in touch with one of our experts now: +31-629 06 87 83 or fill in the form below:

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Contact our experts

  • Google AdWords Certified Partner
  • Campaign management by experienced marketers
  • Monthly/ weekly campaign updates with useful insights
  • ‘No Cure, No Pay’ options
  • Exposure on the world’s largest search engines

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